YOUR BRAND
IS PREMIUM.
YOUR SOCIAL
SHOULD BE TOO.
Social media management for luxury brands, premium events, and high-end B2B companies. Strategy, content, and brand positioning at the level your brand demands — not the level most agencies default to.
STANDARD PLAYBOOKS
DAMAGE LUXURY BRANDS
Most social media agencies were built to serve mass-market brands: post frequently, optimise for reach, chase trends, measure follower counts. That approach actively contradicts how luxury brands work.
Luxury is built on scarcity, selectivity, and aspiration. A luxury brand that posts twice a day, uses viral formats, and partners with macro-influencers is communicating the opposite of what it should: it's saying it needs your attention rather than deserving it.
The production standard, the frequency, the platform selection, the content strategy, and the success metrics all need to be different for luxury brands. Most agencies don't know how to operate at this level — because their processes were never designed for it.
What luxury brands need is a partner who understands that every visual touchpoint carries the weight of what the brand charges, and who holds that standard without needing to be reminded.
BRANDS WHERE
QUALITY IS NON-NEGOTIABLE
Heritage brands, independent luxury houses, and premium fashion labels who need their social presence to match the standard of their product.
Luxury event organisers, private members clubs, and high-end experience brands. Social media that builds anticipation and signals exclusivity — not just promotion.
Boutique luxury hotels, fine dining, and premium travel brands where the experience is the product and the social presence must convey what words alone cannot.
Premium property developers, luxury real estate agents, and high-end architectural studios who need social content at the level of their projects.
High-end professional services, premium consulting firms, and B2B companies targeting executive audiences — where LinkedIn presence matters as much as Instagram.
Premium wellness, luxury beauty, and high-end lifestyle brands where the brand world is the primary asset and social media must protect and extend it consistently.
WHAT LUXURY BRAND
SOCIAL MEDIA LOOKS LIKE
BRAND AUDIT & POSITIONING STRATEGY
Before anything goes live, I audit the current social presence against the brand's positioning: what's working, what's contradicting the brand, what's missing. Then we define the social strategy — platform selection, content pillars, visual identity standards, tone of voice — that aligns with where the brand needs to be.
ART-DIRECTED CONTENT CREATION
Content created at the standard a luxury brand demands: art-directed imagery, storyboarded video, crafted copy. Not stock assets, not repurposed content, not templates. Every post is a deliberate brand touchpoint — the visual identity, the caption, the timing — all held to the standard of the brand.
SELECTIVE COMMUNITY MANAGEMENT
Managing the brand's social presence with the same selectivity the brand applies to everything else. Responding to qualified interactions, curating mentions, managing DM inquiries, and protecting the brand's comment sections — without over-moderating in a way that kills authentic engagement.
PRECISION INFLUENCER STRATEGY
Identifying and managing partnerships with influencers whose audiences match the brand's target customer — not by follower count, but by audience quality, lifestyle alignment, and genuine brand affinity. For luxury brands, one right partnership is worth more than twenty wrong ones.
BRAND-ALIGNED PERFORMANCE REPORTING
Monthly reporting focused on the metrics that matter for luxury brands: qualified reach, lead quality, engagement from target demographics, and press mentions driven by social content. Not vanity metrics — data that tells you whether the brand's social presence is building what it should.
THE PROCESS
Deep dive into the brand's world: positioning, audience, competitors, visual identity, and current social presence. This is where I understand what the brand is — and what it's not allowed to be on social media.
Platform selection, content pillars, editorial calendar, visual standards, tone of voice guide, and success metrics — all calibrated to the luxury positioning rather than generic best practice.
Monthly content creation, scheduling, community management, and influencer coordination — delivered at the standard defined in the strategy phase. Every post approved before it goes live.
Monthly brand-aligned performance review, strategy refinement, and forward planning. The brand's social presence isn't static — it evolves with campaigns, seasons, and positioning shifts.
LET'S TALK
ABOUT YOUR BRAND
WRITE TO ME DIRECTLY
Tell me about the brand, where it is, and where it needs to be on social media. I'll come back to you within 24 hours with whether I think I can help and what that might look like.
In the initial conversation we'll cover:
- The brand's current social presence and what's working
- The positioning gap between where it is and where it should be
- The platforms and strategy that make sense for this specific brand
- What working together would look like practically
Response time: within 24 hours on working days
Location: Spain — available across Europe
Languages: English, Spanish, Italian
Also managing LinkedIn Executive Presence for founders and C-suite — see the service if that's also relevant.